The Mindset Shift That Tripled Jay Conner’s
Business Through Private Money

The journey to legacy in entrepreneurship often begins not with a blank slate, but in the midst of adversity. The story shared by Jay Conner in his conversation with Wayne Veldsman is a testament to how true breakthroughs often arise from the very problems that threaten to shut us down.

Jay Conner, known widely as the Private Money Authority, didn’t step into the real estate world on a winning streak—his early years were spent navigating the traditional, often painstaking path of bank-funded deals. Like many investors, he played by the rules of the banks: filling out applications, sharing personal financials, and hoping for approval. It wasn’t until a pivotal moment in 2009, when his line of credit was revoked without warning despite a spotless repayment record, that everything changed.

Rather than succumbing to defeat, Jay Conner chose to see his challenge as a problem to be solved, not an end to his ambitions. His solution? He reached out to his network, discovered the world of private money and self-directed IRAs, and quickly realized he could bypass traditional lenders altogether. The approach was transformative: within 90 days, he raised over $2 million in private funding by educating individuals in his circle about alternative investments, sometimes gathering nearly a million at a single luncheon.

This experience shaped a guiding principle for Jay Conner: the money should come first in real estate investing, not just the deals. Contrary to common advice that securing property comes before securing funds, Jay Conner advocates for building your financial firepower first. Doing so unlocks confidence and agility in a competitive marketplace, letting investors make offers knowing funding is already in place.

What truly sets Jay Conner’s story apart is the mindset at the heart of his success. He makes it clear that the biggest stumbling block for aspiring entrepreneurs isn’t the lack of opportunity or resources, but fear—specifically, fear of the unknown.

Many are daunted by the prospect of trying something new, or are too focused on themselves in networking situations. But the traits that define successful people, Jay Conner argues, include relentless curiosity and the willingness to move beyond their comfort zones. This “childlike curiosity”—always asking “why” and seeking to learn—turns what could be stumbling blocks into stepping stones.

Jay Conner also highlights the critical role of community and mentorship. He admits his early mistake was trying to figure everything out on his own, relying on past experiences from a different industry. The value of surrounding oneself with like-minded individuals in mastermind groups or professional circles cannot be overstated. These connections foster growth, provide support during challenging transitions, and allow for the rapid acquisition of new knowledge.

Timestamps:
00:01 Curiosity, Faith & Private Money
04:21 Curiosity Enhances Meeting Others
08:59 Private Money Lending Explained
10:23 Private Lending for Real Estate
13:35 Private Lender Investment Strategies
17:25 Craig and Kim’s House Flip
22:00 Discovering Private Money Investing
24:43 Mastering Challenges with E.O.R.
28:27 Define Goals and Embrace Change
32:42 Indirect Method for Entrepreneurs
37:07 Lessons from Early Mistakes
39:06 Giving Away My Book
41:34 Legacy: Impact and Music
45:11 Serving Others Through Homeownership
48:23 Response Shapes Outcome

Private Money Academy Conference:
https://www.ThePrivateMoneyConference.com

Free Report:
https://www.jayconner.com/MoneyReport

Join the Private Money Academy:
https://www.JayConner.com/trial

Have you read Jay’s new book, Where to Get the Money Now?
It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book

What is Private Money? Real Estate Investing with Jay Conner
http://www.JayConner.com/MoneyPodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $86,000 per deal.