Funding Equals Freedom: The Art of Attracting Private Money for Real Estate
If you’re a real estate investor searching for ways to scale your portfolio, few topics are as crucial as raising private money. In a candid conversation on the Raising Private Money podcast, Jay Conner sits down with Josh Cantwell to share the precise strategies that have helped him raise millions — without ever asking for money outright. Here are the game-changing insights from their exchange and how you can leverage them for your own investing business.
The Power of a Servant’s Heart in Real Estate
From the outset, Jay Conner sets the tone: his mission is not about taking advantage of distressed sellers, but serving them. He stresses that 2022 (and beyond) presents a unique window to help homeowners facing foreclosure—especially those who haven’t been able to recover post-COVID. Jay Conner and his team focus on identifying and assisting these property owners before their homes hit foreclosure sales or bank repossession, creating win-win solutions along the way.
The real backbone of Jay Conner’s approach? Integrity and empathy. By leading with a servant’s heart, he cultivates trust, which proves invaluable both in deal-making and in private capital conversations.
Where to Find Private Money: The Three Pillars
One of the fundamentals of Jay Conner’s success is knowing where to look for private money. He distills his sources into three main categories:
Your Warm Market: These are people you already know—family, friends, colleagues, and acquaintances across social groups, church, LinkedIn, and Facebook (the genuine connections, not just casual “friends”). Jay Conner challenges the myth that everyone’s personal network is “broke,” insisting that there are untapped connections in almost every investor’s world.
Expanded Warm Market: If your immediate circle seems tapped out, expand it. This means immersing yourself in local organizations like the Rotary Club, volunteering, and building authentic relationships in your community. The more you give, the more your network—and potential investor base—grows.
Existing Private Lenders: These are individuals already loaning money to real estate investors. Jay Conner suggests leveraging public records (to find those who’ve secured loans with a mortgage or deed of trust), specialized data feeds (which aggregate nationwide lender info), and networking events hosted by self-directed IRA companies. Notably, he reveals that over 70% of self-directed IRA account holders are open to lending on real estate deals.
Timestamps:
00:01 Secrets to Raising Private Money
05:06 Serving Others Through Real Estate
08:39 Real Estate Outlook: Year Ahead
10:26 Eastern NC Housing Prices Surge
14:47 Locating Private Money Sources
17:51 Finding Private Lenders Simplified
22:58 Raising Money with Mindset
23:49 Self-Directed IRA Lending Guide
29:39 Real Estate Success Secrets
32:00 Real Estate Lessons Learned
36:54 Accelerated Investor Podcast Summary
38:01 Raising Private Money Guide
Private Money Academy Conference:
https://www.JaysLiveEvent.com
Jay Conner’s Money Guide:
https://www.jayconner.com/MoneyReport
Free Trial! Join the Private Money Academy:
https://www.jayconner.com/four-week-free-trial-v2-0/
Have you read Jay’s new book: Where to Get The Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner:
https://www.JayConner.com/MoneyPodcast
Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.
What is Real Estate Investing? Live Private Money Academy Conference:
https://youtu.be/QyeBbDOF4wo