From Bank Rejection to Millions:
The Private Money Transformation

If you were a real estate investor, entrepreneur, or simply someone looking to take your business to the next level, you had likely encountered one common hurdle: access to funding. A past episode featuring Jay Conner and Kenner French dove deep into an innovative approach that had been helping investors scale their portfolios for years—raising private money without ever directly asking for it.

Jay Conner, recognized in the industry as “The Private Money Authority,” shared the actionable, real-life steps that had powered his own success since 2009 and transformed the investment businesses of countless others. He emphasized that this wasn’t a theory—it was a proven strategy honed over years of real estate experience.

Private Money vs. Hard Money: Understanding the Difference

One of the biggest takeaways from the episode was Jay’s distinction between hard money and private money. As Jay noted: “Private money had more of an impact…in my real estate investing career ever since 2009 when I started doing it beyond anything else that I’d done.”

Hard money lending typically meant strict terms, high interest rates (often between 12–14%), origination fees, appraisals, and limited repayment periods. By contrast, private money was all about building one-on-one relationships with individuals—often from one’s own network. These lenders provided funds from their investment capital or retirement accounts, allowing the real estate entrepreneur to set the terms, interest rates (often around 8%), and loan period (usually several years).

The Mindset Shift: From Borrower to Teacher
A recurring theme throughout Jay’s approach was the importance of mindset. Most people believed that the person with the money made the rules, but Jay flipped that script.

This wasn’t about joint ventures or giving away equity. The private lender became, in essence, a bank—collateralized not through ownership but through promissory notes and deeds of trust.

Why Private Money Worked—for Both Sides
There were countless reasons why investors preferred private money: no credit checks, no income verification, no personal guarantees, fast closings, and the ability to bring in quick cash to fund unlimited deals. For private lenders, their investments were safely collateralized, they earned far more than they would from CDs or savings accounts, and when structured correctly, even their retirement funds could be leveraged through self-directed IRAs for tax-advantaged gains.

Timestamps:
00:01 Business Secrets for Entrepreneurs
09:52 Getting Paid to Buy Properties
13:46 From Banks to Private Money
20:34 Private Money Strategies Explained
24:46 Private Lending Simplified
29:19 Hard vs. Private Money Advances
32:52 Hard Money vs Private Money
40:57 Private Money & Lease Option Profits
46:24 Private Money for Real Estate Deals
52:20 Private Money Conversation Strategies
57:04 Funding Deals with Self-Directed IRAs
59:48 Funding Strategies for Real Estate Deals
01:05:45 Life-Changing Event Success Stories

Private Money Academy Conference:
https://www.JaysLiveEvent.com

Jay Conner’s Money Guide:
https://www.jayconner.com/MoneyReport

Free Trial! Join the Private Money Academy:
https://www.jayconner.com/four-week-free-trial-v2-0/

Have you read Jay’s new book: Where to Get The Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book

What is Private Money? Real Estate Investing with Jay Conner:
https://www.JayConner.com/MoneyPodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.

What is Real Estate Investing? Live Private Money Academy Conference:
https://youtu.be/QyeBbDOF4wo