The Mindset Shift Every Real Estate Investor Needs for Raising Private Money
One of the biggest challenges for real estate investors—new and seasoned alike—was securing funding for their deals. Many hopeful investors were turned away by banks, discouraged by strict credit requirements, or simply overwhelmed by the idea that hefty amounts of capital were needed to get started. But what if they could bypass the hoops, skip the hard money lenders, and line up the funds they needed from regular people in their own communities?
That was exactly what Jay Conner, known as the “Private Money Authority,” had been doing since 2009. In his conversation with Wesley Paul on the Respect My Blueprint podcast, Jay laid out a practical and proven roadmap for leveraging private money—and why mindset was the key to unlocking this powerful strategy.
Flipped the Script on Funding
Jay’s journey began in a small town in North Carolina, with a target market of only about 40,000 people. Despite this “small pond,” Jay managed to dominate his market, buying and flipping over 500 houses and building an average profit per deal of $86,000.
He attributed much of his success to a simple but profound shift: instead of chasing after loans or groveling at the feet of the banks, he decided he would “offer a mortgage rather than ask for one.” In other words, Jay stopped asking for money and started offering people the opportunity to invest in his deals. By repositioning himself as a teacher, not a beggar, the dynamic shifted—and so did his results.
Taught, Never Pitched
One of Jay’s golden rules was never to ask for money or pitch a deal directly. Instead, he led with education. He explained to people in his network—church members, acquaintances, friends—what private lending was, how it worked, and what protections and returns they could expect.
The trust inherent in these relationships was vital. “There’s a five-letter word that’s crucial in this business—trust,” Jay said. People were much more willing to move forward if they understood what they were getting into and if they trusted him to guide them.
Who Could Be a Private Money Lender?
Jay’s experience proved that just about anyone could be a private lender. From retired teachers and law enforcement officers to minor children who had inherited money, private lending wasn’t limited to the wealthy elite. If someone had either liquid capital or unused retirement funds, they could become a lender.
Timestamps:
00:01 Blueprint: Real Estate Funding Secrets
04:27 Dominating Real Estate in Small Town
09:03 Wholesaler Success: Build Cash Buyers List
12:45 Private Lending Through Trust Building
14:40 Teaching Private Lending Basics
20:53 High Returns Investment Referral
22:53 Funding Success: The Good News Call
25:59 “Wesley Trusts Me with Deal”
28:47 Ordinary People as Private Lenders
32:17 Understanding Private Real Estate Financing
36:39 Raise Private Money Fast Guide
39:50 Leveraging Private Lending for Deals
44:21 Mindset and Education Key
46:02 Jay’s Investment Guidance & Resources
Private Money Academy Conference:
https://www.JaysLiveEvent.com
Jay Conner’s Money Guide:
https://www.jayconner.com/MoneyReport
Free Trial! Join the Private Money Academy:
https://www.jayconner.com/four-week-free-trial-v2-0/
Have you read Jay’s new book: Where to Get The Money Now?
It is available FREE (all you pay is the shipping and handling) at
https://www.JayConner.com/Book
What is Private Money? Real Estate Investing with Jay Conner:
https://www.JayConner.com/MoneyPodcast
Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $67,000 per deal.
What is Real Estate Investing? Live Private Money Academy Conference:
https://youtu.be/QyeBbDOF4wo