Cash Flow and Closing Fast: Using Private
Money to Win Real Estate Deals

If you’ve ever felt that your real estate ambitions are limited by the money in your bank account, you’re not alone. Many aspiring and seasoned investors face the challenge of raising capital, especially in an environment where traditional lending is tightening and interest rates are climbing.

Jay Conner, a recognized authority in raising private money for real estate, recently sat down with Tim Hubbard to share his experience and actionable strategies for accessing private capital—transforming the way investors grow their portfolios regardless of market cycles.

What Sets Private Money Apart?
In the world of real estate finance, the words “private money” get thrown around a lot. It’s critical to draw a distinction: private money is not the same as hard money or institutional lending. Where banks and hard money lenders enforce strict qualifying criteria and often charge hefty fees, private money lending is about building relationships directly with individuals—regular people who have capital or retirement funds they want to grow passively and securely. Instead of going to a fund or intermediary, you go straight to the source.

For the private lender, it’s an opportunity to earn a solid return, often secured by real estate, but without the complications of hands-on investing. As Jay Conner emphasizes, you don’t need to chase or beg for money; rather, you educate potential lenders about the benefits of this method. The property itself typically secures the loan, so if an investor doesn’t make payments, the lender still has the underlying real estate as their protection.

How Private Lending Revolutionizes Investing
When the financial crisis hit in 2008–2009, Jay Conner found his credit lines with traditional banks shuttered overnight. Faced with losing out on profitable deals, he pivoted and built a business rooted in private capital. This shift didn’t just save his company—it tripled his business within a year and resulted in more money available to him than he could immediately deploy.

The beauty of private money is flexibility. Terms are negotiated directly with individuals—not dictated by bank policies. Investors can set rates, payment structures, and loan durations that fit their business model. Whether you need short-term capital for a flip or long-term financing for a buy-and-hold rental or short-term rental conversion, private lending adapts to your goals.

Lowering the Barriers for New Investors
A common worry among those new to real estate is how to attract private lenders without experience or a proven track record. Jay Conner argues that this concern is largely misplaced. The key isn’t in your resume—it’s the structure of the deal. Private lenders are secured by the value of the real estate and the equity cushion you build in. Instead of risky, unsecured loans, the lender holds a mortgage or deed of trust, just as a bank would, and is often listed as the mortgagee on your insurance and title policy for added protection.

Timestamps:
00:01 Private Money Strategies Explained
03:44 Private Lending for Real Estate
07:04 Private Money and Growth Journey
12:07 Indirect Method to Private Money
15:59 Starting Smart: Avoiding Mistakes
18:13 Secured Real Estate Lending Basics
23:26 Flips vs. Short-Term Rentals
24:15 Math Over Emotions for Decisions
27:34 Private Lending Opportunities Explored
30:41 Secure Funds Before Deals
35:50 Raising Private Money Podcast
37:34 Free Private Money Guide

Private Money Academy Conference:
https://www.ThePrivateMoneyConference.com

Free Report:
https://www.jayconner.com/MoneyReport

Join the Private Money Academy:
https://www.JayConner.com/trial

Have you read Jay’s new book, Where to Get the Money Now?
It is available FREE (all you pay is the shipping and handling) at https://www.JayConner.com/Book

What is Private Money? Real Estate Investing with Jay Conner
http://www.JayConner.com/MoneyPodcast

Jay Conner is a proven real estate investment leader. Without using his own money or credit, Jay maximizes creative methods to buy and sell properties with profits averaging $86,000 per deal.